The Sandler selling system What is the Sandler Selling System? "The Sandler Selling System, developed in 1967 by David Sandler, focuses on having sales reps act as a consultant rather than pushy salesperson. This strategy concentrates on asking the right questions during the qualifying process instead of pushing a product on someone who doesn't need it." Steps of the Sandler sales method 1. Develop a bond Formally designated "Bonding & Rapport" in the Sandler sales model, this stage involves developing an authentic connection with the prospective customer, or prospect. This usually means asking many questions to identify and clarify their product wants and needs. This stage usually precedes the sales portion of the dialogue, and focuses exclusively on establishing a relationship of trust. 2. Provide up-front communication This stage is when the salesperson clearly identifies the process f...
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